Inbound Marketing Expert

Company Overview:‍

Schemon is a dynamic and innovative company focused on delivering high-quality digital experiences and solutions. We are looking for a skilled Inbound Marketing Expert to lead our digital marketing strategy and drive brand awareness, lead generation, and customer engagement through content-driven and data-backed marketing initiatives.

Job Summary:

‍As an Inbound Marketing Expert, you will be responsible for developing, executing, and optimizing inbound marketing campaigns to attract, engage, and convert leads into customers. You will work closely with content creators, designers, and sales teams to ensure that marketing efforts align with business objectives and drive sustainable growth.

Key Responsibilities:

• Develop and execute inbound marketing strategies to drive website traffic, lead generation, and customer conversions.
• Create high-quality, engaging content including blog posts, eBooks, whitepapers, case studies, and landing pages to attract and nurture leads.
• Optimize website content and landing pages for SEO and user experience.
• Manage and execute email marketing campaigns to nurture leads and enhance customer retention.
• Implement and analyze paid advertising campaigns (Google Ads, social media ads) to enhance inbound marketing efforts.
• Track, measure, and analyze the effectiveness of inbound marketing campaigns using analytics tools (Google Analytics, HubSpot, SEMrush, etc.).
• Collaborate with the social media team to drive engagement and promote content across different platforms.
• Develop and manage marketing automation workflows to streamline lead nurturing and conversion processes.
• Monitor industry trends and competitor activities to stay ahead of digital marketing best practices.
• Work closely with sales teams to align marketing efforts with lead generation and customer acquisition goals.

Required Skills & Qualifications:

• Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in inbound marketing, content marketing, or digital marketing.
• Strong understanding of SEO, keyword research, and on-page optimization.
• Proficiency in marketing automation tools such as HubSpot, Marketo, or Pardot.
• Experience with content creation, copywriting, and storytelling for digital platforms.
• Knowledge of Google Analytics, Google Ads, and social media advertising platforms.
• Strong project management and organizational skills.
• Ability to analyze data and optimize campaigns based on performance insights.
• Excellent communication and collaboration skills.

Preferred Qualifications:

• Experience in SaaS, B2B, or tech industry marketing.
• Knowledge of A/B testing and conversion rate optimization techniques.
• Understanding of CRM systems and sales alignment strategies.
• Familiarity with influencer marketing and partnerships.
• Experience with video marketing and visual storytelling.

Benefits:

• Competitive salary and performance-based incentives.
• Flexible working hours and remote work options.
• Professional development opportunities and learning resources.
• Health, dental, and vision insurance.
• A collaborative and innovative work environment.

If you are a creative and data-driven marketer passionate about inbound strategies and customer engagement, we’d love to hear from you!